<aside> 👋 How do you summarize 15 years working on 5 startups, advising others, and working every day for years to make them successful? All the euphoria, terror, and hundreds of hard-fought battles. I'll do my best here and hope to share more soon.

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Who I am? 🤔

I’ve been building what I call PMM+ teams for the better part of 10 years. This includes product marketing, customer marketing, user education, analyst relations and at times other functions like enablement, content, demand, evangelism, and product-led growth. Since November 12, 2022, I’ve been at Notion working on our journey to $1B, defining our positioning and target market, and building several functions. Before that, I was the VP Product Marketing at Amplitude from $50M to $250M ARR where I work directly on taking the company public and built out PMM, AR, Evangelism, Customer Marketing and parts of Growth. Radius before that – where I joined pre-seed and stay until acquisition 7 years later (wearing just about every GTM hat possible and a few product ones as well).

You could summarize what I do professional as go-to-market builder for software startups and owner of a creative wine venture.

In layman's terms, I help companies decide what to sell, to whom, and how to market it.

I spend my time operating where go-to-market and product meet. It is called product marketing after all.

I love highly competitive, high growth, get your hands dirty environments. I’ve been a two-time first GTM hire and get energy from tackling the hardest challenges by winning with great products and outmaneuvering the competitors. Operator at heart!

I’ll craft a product vision and strategy with the CPO and CEO go deep into execution with the companies I join – committing myself fully to solve as many hard, high-leverage problems as possible. I build practical go-to-market strategies and tactics, positioning and messaging foundations, campaigns and product launches, and GTM enablement programs. I thrive with collaborative teams that share big goals and big ideas, and I live with a growth mindset.

What do I immerse myself in outside of work? Lifelong athlete pushing physical boundaries, cooking, art and design (interiors, fashion), everything SaaS, travel, and deep friendships. I am very lucky and grateful.

I have a wine passion project called Origin. This is my creative outlet to work with artist, designers, winemakers and farmers.

Drink Origin | Buy High Quality Wine

What makes me unique? 🦋

TL;DR: Understanding how to get from 0 to 1 across a broad set range of product marketing functions, while setting the stage for scaling up.

• Managing through complex scenario that lack clarity. I assess complex scenario that lacks clarity and may be an unknown challenge or opportunity, align cross-functional teams drivers and goals, and orchestrate the execution to get great work done. Described by CPO colleague as, "Unique blend of a systems and first principles thinker that still is wildly creative in both problem solving and how to engage an audience."
• Self-described as the player-coach. I’m boots on the ground actually building product and marketing functions in dynamic startups and a passionate "teams guy".
• Jumping between driver to expressive. I can flip the switch between operator to storyteller – and bridge the big ideas to convincing an audience to come along for the ride and the plan to get where we need to go.
• Finding leverage. ****Shows up in prioritization – but more tactically taking in-progress work and finding ways to make it repeatable, high impact, or a new foundational asset. “Build once, use many.”
• Optimism and grit.

Personally, my greatest strengths come from my ability to balance hustle with thoughtfulness. I bring my whole self to my work.

Product Marketing, Demand Gen, PLG, Product Analytics, Collaboration, Category Creation, Content Marketing, Customer marketing, Analyst Relations, Product Evangelism, Sales Enablement